Google+ got so much prettier today, don’t you think? You can see the difference if you look at my page (+Tony Silvia) or Saint Martin’s Parish page. It wouldn’t kill you to circle those either, you know.
In the spirit of hanging my light from a lamppost, I have started a Google+ Community called “Google+ for Religion“. I hope it will become a place for people of all religions to come and share tips with each other for how to best use Google+ (and the whole Google family of products) to increase their visibility on the web and social media. I hope you will join us too, especially if you have plans to form your own local community, esoteric order, crazy fringe religion, or what have you.
For being such wonderful people who are brave enough to follow my little “plusblog” experiment (now discontinued), you get my first tip before anybody else. One thing you can do right now to improve your visibility in Google search is to link your Google+ Page with your website. If you don’t have either of those, do that first. If you do, then you need to link your site to your page using the “rel=publisher” tag.
The bottom line is, if you link your site to your page, and your page to your site, Google knows that those are the official versions of your brand or organization. This moves you up in the search rankings when someone is searching for you. It could even, possibly, give your organization a special place on the search page with Google Direct Connect, with a picture, links, and a button to add your brand to a circle, all right from the search page. I think we all can see the value of Google giving us special treatment.
The photos below will give you a little more info on how to do this and what to look for, but if you have questions or need help, head on over to the Google+ for Religion Community and we’ll be happy to help!
P.S. It takes several days for the site to be verified, and you may not show up in the Google Direct Connect program at all, at least not soon. Google is rolling these things out slowly. Here is Google’s official help page about this subject.