Seth Godin on the Connection Economy

I’m a big fan of Seth Godin. I’d like to think that I am embracing the connection economy in the work I’m trying to do with the Church and with GnosticNYC. Building connections is very important to what we do. I’m not always great at it, but I do try. This article is thought-provoking and worth a read.

The connection economy continues to gain traction because connections scale, information begets more information, and influence accrues to those who create this abundance. As connections scale, these connections paradoxically make it easier for others to connect as well, because anyone with talent or passion can leverage the networks created by connection to increase her impact. The connection economy doesn’t create jobs where we get picked and then get paid; the connection economy builds opportunities for us to connect, and then demands that we pick ourselves.

Just as the phone network becomes more valuable when more phones are connected (scarcity is the enemy of value in a network), the connection economy becomes more valuable as we scale it.

Friends bring us more friends. A reputation brings us a chance to build a better reputation. Access to information encourages us to seek ever more information. The connections in our life multiply and increase in value. Our stuff, on the other hand,  becomes less valuable over time.

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Photo credit: Connected World by Junior Melo